000 01376cam a22003734a 4500
005 20150706003922.0
008 050406s2006 njua b 001 0 eng
010 _a 2005047639
020 _a0131465600
020 _a0131968815
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5823
_b.W455 2006
060 _bW A
082 0 0 _a659.1
_222
084 _a659.1
_bW A
100 1 _aWells, William,
_d1926-
245 1 0 _aAdvertising
_h[[Book] :]
_bprinciples & practice /
_cWilliam Wells, Sandra Moriarty, John Burnett.
246 3 _aAdvertising : principles and practice.
250 _a7th ed.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_cc2006.
300 _axxxi, 592 p. ; :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references (p. 575-580) and index.
650 0 _aAdvertising.
700 1 _aBurnett, John,
_d1944-
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
925 0 _aacquire
_b1 shelf copy
_xpolicy default
955 _apc10 2005-04-06 RUSH to SSCD;
_csd21 2005-04-07 to subj.;
_dsb39 2005-04-12 to SL;
_esj04 2005-04-13 to Dewey
_aaa05
_fsc02 2005-06-212005-04-18
_aps08 2005-06-13 1 copy rec'd., to CIP ver.
_fsc02 2005-06-21 (rev sc19)
_gsc02 2005-06-22 to BCCD
001 0000059782
003 0000
942 _cBK
942 _cBK
999 _c49554
_d49554