000 01510cam a22003974a 4500
005 20150706003923.0
008 030602s2003 njua 001 0 eng
010 _a 2003544944
015 _aGBA3-17589
020 _a0471271373
035 _a(CStRLIN)CSUBJ163655-B
040 _aUKM
_cUKM
_dTXA
_dS7Z
_dCStRLIN
_dDLC
042 _apcc
050 0 0 _aHF5415.55
_b.Z55 2003
060 _bZ C
082 0 4 _a658.812
_221
084 _a658.812
_bZ C
100 1 _aZikmund, William G.
245 1 0 _aCustomer relationship management
_h[[Book] :]
_bintegrating marketing strategy and information technology /
_cWilliam G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
260 _aHoboken, N.J. :
_bWiley,
_cc2003.
300 _axix, 179 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aRelationship marketing.
650 0 _aCustomer relations
_xManagement.
650 0 _aCustomer relations
_xManagement
_xData processing.
700 1 _aMcLeod, Raymond.
700 1 _aGilbert, Faye W.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley038/2003544944.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/wiley032/2003544944.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
955 _aps08 2003-06-02 Preprocessor to SSCD
_ese50 2003-06-03 to Dewey
_asb18 2003-08-19 c. 2 to BCCD
001 0000059906
003 0000
942 _cBK
999 _c49580
_d49580