000 | 01510cam a22003974a 4500 | ||
---|---|---|---|
005 | 20150706003923.0 | ||
008 | 030602s2003 njua 001 0 eng | ||
010 | _a 2003544944 | ||
015 | _aGBA3-17589 | ||
020 | _a0471271373 | ||
035 | _a(CStRLIN)CSUBJ163655-B | ||
040 |
_aUKM _cUKM _dTXA _dS7Z _dCStRLIN _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.55 _b.Z55 2003 |
060 | _bZ C | ||
082 | 0 | 4 |
_a658.812 _221 |
084 |
_a658.812 _bZ C |
||
100 | 1 | _aZikmund, William G. | |
245 | 1 | 0 |
_aCustomer relationship management _h[[Book] :] _bintegrating marketing strategy and information technology / _cWilliam G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. |
260 |
_aHoboken, N.J. : _bWiley, _cc2003. |
||
300 |
_axix, 179 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aRelationship marketing. | |
650 | 0 |
_aCustomer relations _xManagement. |
|
650 | 0 |
_aCustomer relations _xManagement _xData processing. |
|
700 | 1 | _aMcLeod, Raymond. | |
700 | 1 | _aGilbert, Faye W. | |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley038/2003544944.html |
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley032/2003544944.html |
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
955 |
_aps08 2003-06-02 Preprocessor to SSCD _ese50 2003-06-03 to Dewey _asb18 2003-08-19 c. 2 to BCCD |
||
001 | 0000059906 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c49580 _d49580 |