| 000 | 01549cam a22003614a 4500 | ||
|---|---|---|---|
| 005 | 20150706003923.0 | ||
| 008 | 060508s2006 enka b 001 0 eng | ||
| 010 | _a 2006014937 | ||
| 015 |
_aGBA665403 _2bnb |
||
| 016 | 7 |
_a013517952 _2Uk |
|
| 020 | _a9781845429072 (hardcover) | ||
| 020 | _a1845429079 (hardcover) | ||
| 040 |
_aDLC _beng _cDLC _dBAKER _dUKM _dBTCTA _dYDXCP _dC\P _dYDX _dCOO _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.T734 2006 |
| 060 |
_a658.802 _bTM |
||
| 082 | _a658.802 | ||
| 084 |
_a658.802 _bTM |
||
| 100 | 1 | _aTroilo, Gabriele. | |
| 245 | 1 | 0 |
_aMarketing knowledge management _h[[Book] :] _bmanaging knowledge in market oriented companies / _cGabriele Troilo. |
| 260 |
_aCheltenham, UK ; _aNorthampton, MA : _bEdward Elgar, _cc2006. |
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| 300 |
_axvii, 193 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 163-187) and index. | ||
| 505 | 0 | _aMarket orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aKnowledge management. | |
| 650 | 0 | _aMarketing. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0613/2006014937.html |
| 001 | 0000059916 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 942 | _cBK | ||
| 999 |
_c49584 _d49584 |
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