| 000 | 01486cam a22004338a 4500 | ||
|---|---|---|---|
| 005 | 20150706003923.0 | ||
| 008 | 050412s2005 nju b 001 0 eng | ||
| 010 | _a 2005040119 | ||
| 020 | _a0273703862 | ||
| 040 |
_aDLC _cDLC |
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| 042 | _apcc | ||
| 043 | _ae------ | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.P45 2005 |
| 060 | _bP F | ||
| 082 | 0 | 0 |
_a658.802 _222 |
| 084 |
_a658.802 _bP F |
||
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- |
|
| 245 | 1 | 0 |
_aFoundations of marketing communications _h[[Book] :] _ba European perspective / _cPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 250 | _a1st ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bFinancial Times/Prentice Hall, _c2005. |
||
| 263 | _a0506 | ||
| 300 |
_a328p. ; : _bill ; _c26 cm. |
||
| 500 | _aRev. ed. of: Marketing communications. 2001. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing _zEurope. |
|
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aGeuens, Maggie, _d1969- |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- |
|
| 700 | 1 |
_aPelsmacker, Patrick de, _d1957- _tMarketing communications. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
| 955 |
_apc27 2005-04-12 to SSCD _ise45 2005-04-15 _ese45 2005-04-15; TO Dewey _aaa05 2005-04-19 |
||
| 963 | _aNatasha Dupont, email: natasha.dupont@pearson.com | ||
| 001 | 0000059961 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 942 | _cBK | ||
| 942 | _cBK | ||
| 999 |
_c49593 _d49593 |
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