000			01940cam a22004094a 4500
005			20150706003923.0
008			061010s2006 enka b 001 0 eng
010			_a 2006033563
015			_aGBA672008 _2bnb
016	7		_a013536916 _2Uk
020			_a9780470060278 (HB : alk. paper)
020			_a0470060271 (HB : alk. paper)
040			_aDLC _beng _cDLC _dBAKER _dBWKUK _dYDXCP _dYDX _dIXA _dUKM _dDLC
043			_ae-uk---
050	0	0	_aHF5415.12.G7 _bB87 2006
060			_bBM
082	0	0	_a658.8 _222
084			_a658.8 _bBM
100	1		_aBurkitt, Hugh.
245	1	0	_aMarketing excellence _h[[Book] :] _bwinning companies reveal the secrets of their success / _cHugh Burkitt and John Zealley.
260			_aChichester, England ; _aHoboken, NJ : _bWiley, _cc2006.
300			_axiv, 373 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
650		0	_aMarketing _zGreat Britain _vCase studies.
650		0	_aSuccess in business _zGreat Britain _vCase studies.
650		0	_aBusiness enterprises _zGreat Britain _vCase studies.
700	1		_aZealley, John.
710	2		_aMarketing Society.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip072/2006033563.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006033563-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006033563-d.html
001			0000060014
003			0000
942			_cBK
942			_cBK
999			_c49616 _d49616