000 | 01423cam a2200397 a 4500 | ||
---|---|---|---|
005 | 20150706003923.0 | ||
008 | 070108s2008 njua b 001 0 eng | ||
010 | _a 2007000562 | ||
020 | _a9780132390026 (alk. paper) | ||
020 | _a0132390027 (alk. paper) | ||
020 | _a9780137128273 | ||
020 | _a0137128274 | ||
035 | _a(OCoLC)ocm77575083 | ||
035 | _a(OCoLC)77575083 | ||
040 |
_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dDLC |
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050 | 0 | 0 |
_aHF5415 _b.K636 2008 |
060 | _bKP | ||
082 | 0 | 0 |
_a658.8 _222 |
084 |
_a658.8 _bKP |
||
100 | 1 | _aKotler, Philip. | |
245 | 1 | 0 |
_aPrinciples of marketing _h[[Book] /] _cPhilip Kotler, Gary Armstrong. |
250 | _a12th ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2008. |
||
300 |
_axxxii, 599, [99] p. : _bill. (chiefly col.) ; _c29 cm. |
||
504 | _aIncludes bibliographical references (p. R-1 - R-30) and indexes. | ||
650 | 0 | _aMarketing. | |
700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip078/2007000562.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
925 | 0 |
_aacquire _b1 shelf copy _xpolicy default |
|
955 |
_ase38 2007-01-08 _ise38 2007-01-08 _ese38 2007-01-08 to Dewey _aaa19 2007-01-08 _aps13 2007-08-30 1 copy rec'd., to CIP ver. _fpv01 2007-09-18 Z-CipVer |
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001 | 0000060031 | ||
003 | 0000 | ||
942 | _cBK | ||
942 | _cBK | ||
999 |
_c49622 _d49622 |