000			01203cam a22003974a 4500
005			20150706003924.0
008			060303s2007 maua b 001 0 eng
010			_a2006043829
020			_a0073101265 (alk. paper)
020			_a9780073101262 (alk. paper)
020			_a0071108521
020			_a9780071108522
020			_a0071105891
020			_a9780071105897
024	3		_a9780073101262
040			_aDLC _cDLC _dC\P _dBAKER _dNLGGC _dIG\ _dYDXCP _dOCLCQ _dBTCTA _dNFS
042			_apcc
049			_aNFSS
060			_a659.1 _bB A
082			_a659.1
084			_a659.1 _bB A
100	1		_aBelch, George E. _q(George Eugene)
245	1	0	_aAdvertising and promotion _h[[Book] :] _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a7th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2007.
300			_axxvi, 820 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references (p. 763-789) and indexes.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
001			0000060033
003			0000
942			_cBK
942			_cBK
999			_c49624 _d49624