000 01723cam a22004578a 4500
005 20150706003924.0
008 060830s2007 nyu b 001 0 eng
010 _a 2006047166
020 _a9781403998538 (cloth)
020 _a1403998531 (cloth)
020 _a9781403998521 (paper)
020 _a1403998523 (paper)
040 _aDLC
_cDLC
_dDLC
043 _ae------
050 0 0 _aHF5415.12.E8
_bL36 2007
060 _bL M
082 0 0 _a658.80094
_222
084 _a658.80094
_bL M
100 1 _aLambin, Jean-Jacques,
_d1933-
245 1 0 _aMarket-driven management
_h[[Book] :]
_bstrategic and operational marketing /
_cby Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling.
250 _a2nd ed.
260 _aNew York :
_bPalgrave Macmillan,
_c2007.
263 _a0703
300 _a477p. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_zEurope.
650 0 _aMarketing
_zEurope
_xManagement.
700 1 _aChumpitaz Caceres, Rub�n.
700 1 _aSchuiling, Isabelle,
_d1962-
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0667/2006047166-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0667/2006047166-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0667/2006047166-t.html
906 _a7
_brix
_corignew
_d1
_eocip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
955 _apc11 to SSCD 2006-08-30
_isb16 2006-09-01
_aaa19 2006-09-05
963 _aRoseann Romeo, 212-674-5151; bc: roseann.romeo@palgrave-usa.com
001 0000060115
003 0000
942 _cBK
942 _cBK
999 _c49654
_d49654