000 02423cam a22004094a 4500
005 20150706003924.0
008 050203s2005 enka b 001 0 eng
010 _a 2005003201
020 _a0199267529
020 _a9780199267521
035 _a(OCoLC)ocm57694951
040 _aDLC
_cDLC
_dIXA
_dOCL
_dBAKER
_dC\P
_dYDXCP
_dOCLCQ
_dDLC
042 _apcc
050 0 0 _aHD62.4
_b.L44 2005
060 _bLG
082 0 0 _a658.84
_222
084 _a658.84
_bLG
100 1 _aLee, Kiefer.
245 1 0 _aGlobal marketing management
_h[[Book] :]
_bchanges, challenges and new strategies /
_cKiefer Lee, Steve Carter.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2005.
300 _axxxi, 582 p. :
_bcol. ill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aChanges and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.
650 0 _aInternational business enterprises
_xManagement.
650 0 _aStrategic planning.
700 1 _aCarter, S.
_q(Steve)
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip058/2005003201.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 0 _aacquire
_b1 shelf copy
_xpolicy default
955 _asc21 2005-02-03
_csc21 2005-02-03
_dsc05 2005-02-14
_esc02 2005-02-18 to Dewey
_aaa08 2005-02-18
_aps04 2006-10-24 1 copy rec'd., to CIP ver.
_fsc06 2006-11-06 Z-CipVer (telework)
_gsc06 2006-11-06 to BCCD (telework)
001 0000060120
003 0000
942 _cBK
942 _cBK
999 _c49657
_d49657