000 | 01133cam a22003374a 4500 | ||
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005 | 20150706003924.0 | ||
008 | 061115s2008 ohua b 001 0 eng | ||
020 | _a032454426x | ||
020 | _a9780324544268 | ||
040 |
_aDLC _cDLC _dDLC |
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060 |
_a658.802 _bFM |
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082 | _a658.802 | ||
084 |
_a658.802 _bFM |
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100 | 1 | _aFerrell, O. C. | |
245 | 1 | 0 |
_aMarketing strategy _h[[Book] /] _cO.C. Ferrell, Michael D. Hartline. |
250 | _a4e [ed.]. | ||
260 |
_aMason, OH : _bThomson South-Western, _cc2008. |
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300 |
_axxii, 717 p. : _bill. ; _c26 cm. |
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504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
700 | 1 | _aHartline, Michael D. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0709/2006938699.html |
906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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955 |
_apc12 2006-11-15 _ise30 2007-04-05 _ese30 2007-04-05 to BCCD _ald11 2007-04-18 copy 2 added |
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001 | 0000060179 | ||
003 | 0000 | ||
942 | _cBK | ||
942 | _cBK | ||
999 |
_c49668 _d49668 |