000 01133cam a22003374a 4500
005 20150706003924.0
008 061115s2008 ohua b 001 0 eng
020 _a032454426x
020 _a9780324544268
040 _aDLC
_cDLC
_dDLC
060 _a658.802
_bFM
082 _a658.802
084 _a658.802
_bFM
100 1 _aFerrell, O. C.
245 1 0 _aMarketing strategy
_h[[Book] /]
_cO.C. Ferrell, Michael D. Hartline.
250 _a4e [ed.].
260 _aMason, OH :
_bThomson South-Western,
_cc2008.
300 _axxii, 717 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xManagement
_vCase studies.
700 1 _aHartline, Michael D.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0709/2006938699.html
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
955 _apc12 2006-11-15
_ise30 2007-04-05
_ese30 2007-04-05 to BCCD
_ald11 2007-04-18 copy 2 added
001 0000060179
003 0000
942 _cBK
942 _cBK
999 _c49668
_d49668