000 01399cam a2200337 a 4500
005 20150706003926.0
008 050916s2005 nyua b 001 0 eng
016 7 _a 013040177
020 _a0743243463
020 _a0743243471 (pbk.)
040 _aCaNFSM
_beng
_cFVC
_dBAKER
050 4 _aHD69.B7
_bT7596 2005
060 _bT B
082 0 _a658.827
_222
084 _a658.827
_bT B
100 1 _aTwitchell, James B.,
_d1943-
245 1 0 _aBranded nation
_h[[Book] :]
_bthe marketing of Megachurch, College, Inc., and Museumworld /
_cJames B. Twitchell.
246 3 0 _aMarketing of Megachurch, College, Inc., and Museumworld.
260 _aNew York ;
_aToronto :
_bSimon & Schuster,
_c2005.
300 _a327 p. :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references (p. 303-313) and index.
505 0 0 _tBranding 101 : Marketing stories in a culture of consumption --
_tOne market under God : the churching of brands --
_tSchool daze : Higher Ed, Inc., in an age of branding --
_tMuseumworld : The art of branding art --
_tWhen all business is show business, what's next?
650 0 _aBrand name products
_zUnited States
_xMarketing.
650 0 _aBrand name products
_xSocial aspects
_zUnited States.
650 0 _aChurch marketing
_zUnited States.
650 0 _aEducation
_xMarketing.
650 0 _aMuseums
_xMarketing.
001 0000061070
003 0000
942 _cBK
999 _c49769
_d49769