000			02139cam a2200349 a 4500
005			20150706003927.0
008			060919s2007 nyua b 001 0deng
015			_aGBA683458 _2bnb
016	7		_a013567233 _2Uk
020			_a0070659192
020			_a9780070659193
040			_aDLC _beng _cDLC _dBAKER _dUKM _dC\P _dYDXCP _dYDX _dDLC
060			_bK S
082	0	0	_a658.575 _222
084			_a658.575 _bK S
100	1		_aKerber, Ronald L.
245	1	0	_aStrategic product creation _h[[Book] :] _bdeliver customer satisfaction from every level of your company / _cRonald L. Kerber, Timothy M. Laseter, with Max Russell.
260			_aNew York : _bMcGraw-Hill, _cc2007.
300			_axviii, 318 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPart I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
650		0	_aNew products.
650		0	_aProduction engineering.
700	1		_aLaseter, Timothy M.
700	1		_aRussell, Max.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip071/2006030953.html
001			0000061560
003			0000
942			_cBK
999			_c49831 _d49831