000			03251cam a2200373 a 4500
005			20150706003928.0
008			070607s2008 nyuab b 001 0 eng
020			_a9781410616791
020			_a9780805862720 (hbk.)
020			_a0805862722 (hbk.)
020			_a9780805862737 (pbk.)
020			_a0805862730 (pbk.)
020			_a1410616797
040			_aDLC _beng _cDLC _dBAKER _dBTCTA _dYDXCP _dOCLCG _dC\P _dBWX _dDLC
060			_bR P
082	0	0	_a659.2072 _222
084			_a659.2072 _bR P
100	1		_aRuler, Betteke van, _d1948-
245	1	0	_aPublic relations metrics _h[[Book] :] _bresearch and evaluation / _cedited by Betteke van Ruler, Ana Tkalac Ver�ci�c, and Dejan Ver�ci�c.
260			_aNew York : _bRoutledge, _c2008.
300			_a 328 p. : _bill., map ; _c23 cm.
440		0	_aLEA's communication series
504			_aIncludes bibliographical references and index.
505	0		_aPublic relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Ver�ci�c, and Dejan Ver�ci�c -- Public relations methodology : should we bother (if it exists)? / Manfred R�hl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eir�o-Gomes and Jo�ao Duarte -- Public relations research and evaluation in Africa / Ron�l Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.
650		0	_aPublic relations _xEvaluation.
650		0	_aPublic relations _xResearch.
700	1		_aVer�ci�c, Dejan.
700	1		_aRuler, Betteke van, _d1948-
700	1		_aVer�ci�c, Ana Tkalac.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0720/2007022952.html
001			0000065012
003			0000
942			_cBK
999			_c49930 _d49930