000 | 03251cam a2200373 a 4500 | ||
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005 | 20150706003928.0 | ||
008 | 070607s2008 nyuab b 001 0 eng | ||
020 | _a9781410616791 | ||
020 | _a9780805862720 (hbk.) | ||
020 | _a0805862722 (hbk.) | ||
020 | _a9780805862737 (pbk.) | ||
020 | _a0805862730 (pbk.) | ||
020 | _a1410616797 | ||
040 |
_aDLC _beng _cDLC _dBAKER _dBTCTA _dYDXCP _dOCLCG _dC\P _dBWX _dDLC |
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060 | _bR P | ||
082 | 0 | 0 |
_a659.2072 _222 |
084 |
_a659.2072 _bR P |
||
100 | 1 |
_aRuler, Betteke van, _d1948- |
|
245 | 1 | 0 |
_aPublic relations metrics _h[[Book] :] _bresearch and evaluation / _cedited by Betteke van Ruler, Ana Tkalac Ver�ci�c, and Dejan Ver�ci�c. |
260 |
_aNew York : _bRoutledge, _c2008. |
||
300 |
_a 328 p. : _bill., map ; _c23 cm. |
||
440 | 0 | _aLEA's communication series | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aPublic relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Ver�ci�c, and Dejan Ver�ci�c -- Public relations methodology : should we bother (if it exists)? / Manfred R�hl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eir�o-Gomes and Jo�ao Duarte -- Public relations research and evaluation in Africa / Ron�l Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White. | |
650 | 0 |
_aPublic relations _xEvaluation. |
|
650 | 0 |
_aPublic relations _xResearch. |
|
700 | 1 | _aVer�ci�c, Dejan. | |
700 | 1 |
_aRuler, Betteke van, _d1948- |
|
700 | 1 | _aVer�ci�c, Ana Tkalac. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0720/2007022952.html |
001 | 0000065012 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c49930 _d49930 |