000 03251cam a2200373 a 4500
005 20150706003928.0
008 070607s2008 nyuab b 001 0 eng
020 _a9781410616791
020 _a9780805862720 (hbk.)
020 _a0805862722 (hbk.)
020 _a9780805862737 (pbk.)
020 _a0805862730 (pbk.)
020 _a1410616797
040 _aDLC
_beng
_cDLC
_dBAKER
_dBTCTA
_dYDXCP
_dOCLCG
_dC\P
_dBWX
_dDLC
060 _bR P
082 0 0 _a659.2072
_222
084 _a659.2072
_bR P
100 1 _aRuler, Betteke van,
_d1948-
245 1 0 _aPublic relations metrics
_h[[Book] :]
_bresearch and evaluation /
_cedited by Betteke van Ruler, Ana Tkalac Ver�ci�c, and Dejan Ver�ci�c.
260 _aNew York :
_bRoutledge,
_c2008.
300 _a 328 p. :
_bill., map ;
_c23 cm.
440 0 _aLEA's communication series
504 _aIncludes bibliographical references and index.
505 0 _aPublic relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Ver�ci�c, and Dejan Ver�ci�c -- Public relations methodology : should we bother (if it exists)? / Manfred R�hl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eir�o-Gomes and Jo�ao Duarte -- Public relations research and evaluation in Africa / Ron�l Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.
650 0 _aPublic relations
_xEvaluation.
650 0 _aPublic relations
_xResearch.
700 1 _aVer�ci�c, Dejan.
700 1 _aRuler, Betteke van,
_d1948-
700 1 _aVer�ci�c, Ana Tkalac.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0720/2007022952.html
001 0000065012
003 0000
942 _cBK
999 _c49930
_d49930