| 000 | 00920cam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003929.0 | ||
| 008 | 920527s2007 maua b 001 0 eng | ||
| 010 | _a 92021636 | ||
| 020 | _a0132335719 | ||
| 040 |
_aDLC _beng _cDLC _dDLC _dMoSU-L _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.K47 1993 |
| 060 |
_a658.8 _bK S |
||
| 082 | 0 | 0 |
_a658.8 _220 |
| 084 |
_a658.8 _bK S |
||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems _h[[Book] :] _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _c2007. |
||
| 300 |
_axii, 722p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 001 | 0000066680 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c50029 _d50029 |
||