000 00763cam a2200265ua 4500
005 20150706003929.0
008 080715s2007 enka 000 0 eng d
016 7 _a 013752310
020 _a9780273713234
040 _aCaOTSC
_beng
_cSISPL
_dYDXCP
050 4 _aHF5415.13
_b.W66 2007
060 _bWE
082 0 4 _a658.802
_222
084 _a658.802
_bWE
100 1 _aWood, Marian Burk.
245 1 0 _aEssential guide to marketing planning
_h[[Book] /]
_cMarian Burk Wood.
250 _a1st ed.
260 _aHarlow :
_bFinancial Times Prentice Hall,
_c2007.
300 _axvii, 268 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xPlanning.
001 0000066785
003 0000
942 _cBK
999 _c50044
_d50044