| 000 | 01947cam a22003734a 4500 | ||
|---|---|---|---|
| 005 | 20150706003929.0 | ||
| 008 | 060213s2007 njua b 001 0 eng | ||
| 010 | _a 2006004951 | ||
| 015 |
_aGBA669321 _2bnb |
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| 016 | 7 |
_a013530615 _2Uk |
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| 020 | _a0132296314 | ||
| 035 | _a(OCoLC)ocm63808138 | ||
| 035 | _a(OCoLC)63808138 | ||
| 040 |
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| 042 | _apcc | ||
| 060 | _bWM | ||
| 082 | 0 | 0 |
_a658.8 _222 |
| 084 |
_a658.8 _bWM |
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| 100 | 1 | _aWiner, Russell S. | |
| 245 | 1 | 0 |
_aMarketing management _h[[Book] /] _cRussell S. Winer. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2007. |
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| 300 |
_axxix, 500 p. : _bcol. ill. ; _c29 cm. |
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| 504 | _aIncludes bibliographical references (p. 447-466) and indexes. | ||
| 505 | 0 | _aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip068/2006004951.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 925 | 0 |
_aacquire _b1 shelf copy _xpolicy default, Sel/sdb, 2007-02-01 |
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| 955 |
_ase40 2006-02-13 _ise40 2006-02-13 _ese40 2006-02-13 to DDC _aaa19 2006-02-13 _aps04 2007-01-29 1 copy rec'd., to CIP ver. _fsc02 2007-02-16 Z-CipVer _gsc02 2007-02-16 to BCCD |
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| 001 | 0000066796 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
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_c50045 _d50045 |
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