000			01592cam a2200457 a 4500
005			20150706003929.0
008			080409s2008 ne a b 001 0 eng
016	7		_a 014590404
020			_a9780750689458
040			_aCaBVAS _beng _cCaBVAS _dBWKUK
050		4	_aHF5415.1265 _b.C43 2008
060			_bC E
082	0		_a658.8002854678 _222
084			_a658.8002854678 _bC E
100	1		_aChaffey, Dave, _d1963-
245	1	0	_aeMarketing eXcellence _h[[Book] :] _bplanning and optimizing your digital marketing / _cDave Chaffey and P.R. Smith.
250			_a3rd ed.
260			_aAmsterdam ; _aBoston ; _aLondon : _bButterworth-Heinemann, _c2008.
300			_axviii, 508 p. : _bill. (some col.) ; _c25 cm.
440		0	_aEmarketing essentials
500			_aPrevious ed.: 2005.
500			_aPublished in association with the Chartered Institute of Marketing.
504			_aIncludes bibliographical references and index.
505	0	0	_lCh. 1. _tIntroduction to e-marketing. _pP.1.
505	0	0	_lCh. 2. _tRemix. _pP.48.
505	0	0	_lCh. 3. _tE-models. _pP.92.
505	0	0	_lCh. 4. _tE-customers. _pP.130.
505	0	0	_lCh. 5. _tE-tools. _pP.182.
505	0	0	_lCh. 6. _tSite design. _pP.220.
505	0	0	_lCh. 7. _tTraffic building. _pP.276.
505	0	0	_lCh. 8. _tE-CRM. _pP.345.
505	0	0	_lCh. 9. _tE-business. _pP.395.
505	0	0	_lCh. 10. _tE-planning. _pP.438.
521			_aAll age.
650		0	_aInternet marketing.
700	1		_aSmith, P. R., _d1957- _q(Paul Russell),
710	2		_aChartered Institute of Marketing.
001			0000066817
003			0000
942			_cBK
999			_c50052 _d50052