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| 005 | 20150706003929.0 | ||
| 008 | 000619s2007 maua 001 0 eng | ||
| 010 | _a 00056238 | ||
| 020 | _a9780071105859 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 060 | _bB M | ||
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_a658.8 _221 |
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| 100 | 1 | _aBearden, William O., | |
| 245 | 1 | 0 |
_aMarketing, principles & perspectives _h[[Book] /] _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 246 | 3 | _aMarketing, principles and perspectives. | |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2007. |
||
| 300 |
_axxxvii, 588 p. : _bill. (some col.) ; _c28 cm. |
||
| 490 | 1 | _aSeries in marketing | |
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 830 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 925 | 0 |
_aacquire _b1 shelf copies _xpolicy default |
|
| 955 | _apc20 to sa00 06-19-00; se15 06-20-00; to Dewey 06-20-00; aa19 06-21-2000: CIP ver. sd21 12-04-00; sd06 12-11-00 to BCCD | ||
| 001 | 0000066822 | ||
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