| 000 | 01473pam a22004574a 4500 | ||
|---|---|---|---|
| 001 | 0000066875 | ||
| 003 | 0000 | ||
| 005 | 20150721101754.0 | ||
| 008 | 050901s2007 maua b 001 0 eng | ||
| 010 | _a2005054357 | ||
| 020 | _a0073261548 | ||
| 020 | _a9780071106689 (International ed. : pbk.) : | ||
| 020 | _a0071106685 | ||
| 020 | _a0071109153 (pbk.) | ||
| 020 | _a9780071109154 (pbk.) | ||
| 024 | 3 | _a9780073101378 | |
| 024 | 3 | _a9780071109154 | |
| 024 | 3 | _a9780071106689 | |
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dSISPL _dIG\ _dUKM _dBTCTA _dYDXCP _dNXW |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 049 | _aNXWW | ||
| 060 |
_a658.83420973 _bH C |
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| 082 | _a658.83420973 | ||
| 084 |
_a658.83420973 _bH C |
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| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior _h[[Book] :] _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2007. |
||
| 300 |
_axxiv, 790 p. : _bcol. ill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in) |
||
| 500 | _aIncludes Bibliographical references and index | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 521 | _aAll age. | ||
| 650 | 0 |
_aConsumer behavior _zUnited States. |
|
| 650 | 0 |
_aMarket surveys _zUnited States. |
|
| 650 | 0 |
_aConsumer behavior _zUnited States _vCase studies. |
|
| 700 | 1 | _aHawkins, Del I. | |
| 700 | 1 | _aMothersbaugh, David L. | |
| 700 | 1 | _aBest, Roger J. | |
| 942 |
_cBK _2ddc |
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| 999 |
_c50067 _d50067 |
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