000 | 01787cam a2200457 a 4500 | ||
---|---|---|---|
005 | 20150706003932.0 | ||
008 | 080414s2008 ne b 001 0 eng | ||
016 | 7 | _a 014596060 | |
020 | _a0750687606 | ||
040 |
_aCaOGU _beng _cUKM _dBAKER _dCaBVAS |
||
050 | 4 |
_aHF5415.2 _b.K65 2008 |
|
060 | _bK M | ||
082 | 0 |
_a658.83 _222 |
|
084 |
_a658.83 _bK M |
||
100 | 1 | _aKolb, Bonita M. | |
245 | 1 | 0 |
_aMarketing research for non-profit, community and creative organizations _h[[Book] :] _bhow to improve your product, find customers and effectively promote your message / _cBonita Kolb. |
250 | _a1st ed. | ||
260 |
_aAmsterdam ; _aBoston : _bButterworth-Heinemann/Elsevier, _c2008. |
||
300 |
_ax, 276 p. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_l1. _tMarketing research and the mission-centred organization. _pP.1. |
505 | 0 | 0 |
_l2. _tThe marketing research process. _pP.21. |
505 | 0 | 0 |
_l3. _tMarketing research and cultural differences. _pP.43. |
505 | 0 | 0 |
_l4. _tThe research question. _pP.63. |
505 | 0 | 0 |
_l5. _tConducting secondary research. _pP.83. |
505 | 0 | 0 |
_l6. _tFinding participants. _pP.103. |
505 | 0 | 0 |
_l7. _tConducting focus groups. _pP.125. |
505 | 0 | 0 |
_l8. _tInterviews. _pP.147. |
505 | 0 | 0 |
_l9. _tProjective and observational research. _pP.169. |
505 | 0 | 0 |
_l10. _tPlanning survey research. _pP.191. |
505 | 0 | 0 |
_l11. _tConducting surveys. _pP.211. |
505 | 0 | 0 |
_l12. _tAnalysing qualitative and quantitative data. _pP.231. |
505 | 0 | 0 |
_l13. _tWritten report and presentation. _pP.251. |
650 | 0 |
_aNonprofit organizations _xResearch _xMethodology. |
|
650 | 0 |
_aNonprofit organizations _xMarketing. |
|
650 | 0 | _aMarketing research. | |
001 | 0000070581 | ||
003 | 0000 | ||
942 | _cBK | ||
942 | _cBK | ||
999 |
_c50276 _d50276 |