000			01787cam a2200457 a 4500
005			20150706003932.0
008			080414s2008 ne b 001 0 eng
016	7		_a 014596060
020			_a0750687606
040			_aCaOGU _beng _cUKM _dBAKER _dCaBVAS
050		4	_aHF5415.2 _b.K65 2008
060			_bK M
082	0		_a658.83 _222
084			_a658.83 _bK M
100	1		_aKolb, Bonita M.
245	1	0	_aMarketing research for non-profit, community and creative organizations _h[[Book] :] _bhow to improve your product, find customers and effectively promote your message / _cBonita Kolb.
250			_a1st ed.
260			_aAmsterdam ; _aBoston : _bButterworth-Heinemann/Elsevier, _c2008.
300			_ax, 276 p. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_l1. _tMarketing research and the mission-centred organization. _pP.1.
505	0	0	_l2. _tThe marketing research process. _pP.21.
505	0	0	_l3. _tMarketing research and cultural differences. _pP.43.
505	0	0	_l4. _tThe research question. _pP.63.
505	0	0	_l5. _tConducting secondary research. _pP.83.
505	0	0	_l6. _tFinding participants. _pP.103.
505	0	0	_l7. _tConducting focus groups. _pP.125.
505	0	0	_l8. _tInterviews. _pP.147.
505	0	0	_l9. _tProjective and observational research. _pP.169.
505	0	0	_l10. _tPlanning survey research. _pP.191.
505	0	0	_l11. _tConducting surveys. _pP.211.
505	0	0	_l12. _tAnalysing qualitative and quantitative data. _pP.231.
505	0	0	_l13. _tWritten report and presentation. _pP.251.
650		0	_aNonprofit organizations _xResearch _xMethodology.
650		0	_aNonprofit organizations _xMarketing.
650		0	_aMarketing research.
001			0000070581
003			0000
942			_cBK
942			_cBK
999			_c50276 _d50276