000 01787cam a2200457 a 4500
005 20150706003932.0
008 080414s2008 ne b 001 0 eng
016 7 _a 014596060
020 _a0750687606
040 _aCaOGU
_beng
_cUKM
_dBAKER
_dCaBVAS
050 4 _aHF5415.2
_b.K65 2008
060 _bK M
082 0 _a658.83
_222
084 _a658.83
_bK M
100 1 _aKolb, Bonita M.
245 1 0 _aMarketing research for non-profit, community and creative organizations
_h[[Book] :]
_bhow to improve your product, find customers and effectively promote your message /
_cBonita Kolb.
250 _a1st ed.
260 _aAmsterdam ;
_aBoston :
_bButterworth-Heinemann/Elsevier,
_c2008.
300 _ax, 276 p. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 0 _l1.
_tMarketing research and the mission-centred organization.
_pP.1.
505 0 0 _l2.
_tThe marketing research process.
_pP.21.
505 0 0 _l3.
_tMarketing research and cultural differences.
_pP.43.
505 0 0 _l4.
_tThe research question.
_pP.63.
505 0 0 _l5.
_tConducting secondary research.
_pP.83.
505 0 0 _l6.
_tFinding participants.
_pP.103.
505 0 0 _l7.
_tConducting focus groups.
_pP.125.
505 0 0 _l8.
_tInterviews.
_pP.147.
505 0 0 _l9.
_tProjective and observational research.
_pP.169.
505 0 0 _l10.
_tPlanning survey research.
_pP.191.
505 0 0 _l11.
_tConducting surveys.
_pP.211.
505 0 0 _l12.
_tAnalysing qualitative and quantitative data.
_pP.231.
505 0 0 _l13.
_tWritten report and presentation.
_pP.251.
650 0 _aNonprofit organizations
_xResearch
_xMethodology.
650 0 _aNonprofit organizations
_xMarketing.
650 0 _aMarketing research.
001 0000070581
003 0000
942 _cBK
942 _cBK
999 _c50276
_d50276