| 000 | 01388pam a2200361 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003932.0 | ||
| 008 | 080409s2008 enka b 001 0 eng | ||
| 016 | 7 | _a 014590394 | |
| 020 | _a0750686332 | ||
| 040 |
_aCaOGU _beng _cUKM _dBWKUK _dCaBVAS |
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| 050 | 4 |
_aHF5415.55 _b.G86 2008 |
|
| 055 | 4 | _aHF5415.55 | |
| 060 | _bG T | ||
| 082 | 0 | _a658.812 | |
| 082 | 0 | 4 |
_a658.8 _222 |
| 082 | 0 |
_a658.8 _222 |
|
| 084 |
_a658.8 _bG T |
||
| 100 | 1 |
_aGummesson, Evert, _d1936- |
|
| 245 | 1 | 0 |
_aTotal relationship marketing _h[[Book] /] _cEvert Gummesson. |
| 250 | _a3rd ed. | ||
| 260 |
_aAmsterdam ; _aBoston ; _aLondon : _bElsevier/Butterworth-Heinemann, _c2008. |
||
| 300 |
_axiv, 376 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2002. | ||
| 504 | _aIncludes bibliographical references (p. [345]-363) and index. | ||
| 505 | 0 | _aCh. 1. Relational approaches to marketing -- Ch. 2. Classic market relationships -- Ch. 3. Special market relationships -- Ch. 4. Mega relationships -- Ch. 5. Nano relationships -- Ch. 6. Marketing metrics and return on relationships -- Ch. 7. RM and the network organization -- Ch. 8. RM/CRM - drivers of a paradigm shift in marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aRelationship marketing. | |
| 650 | 6 | _aMarketing relationnel. | |
| 650 | 6 | _aService � la client�le. | |
| 001 | 0000070646 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c50290 _d50290 |
||