000 01809cam a2200445 a 4500
005 20150706003934.0
008 070705s2008 enka b 001 0 eng
016 7 _a 013789799
020 _a9780412930482
020 _a9781412930482
040 _aCaOGU
_beng
_cUKM
_dBTCTA
_dCaBVAS
050 4 _aHM1221
_b.L47 2008
050 4 _aHM1221
_b.L478 2008
060 _b L P
082 0 4 _a659.2
_222
082 0 _a659.2
_222
084 _a659.2
_b L P
100 1 _aL'Etang, Jacquie.
245 1 0 _aPublic relations
_h[[Book] :]
_bconcepts, practice and critique /
_cJacquie L'Etang.
250 _a1st ed.
260 _aLos Angeles ;
_aLondon :
_bSAGE Publications,
_c2008.
300 _axiii, 290 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [263]-282) and index.
505 0 0 _l1.
_tIntroduction: critical thinking and interdisciplinary perspectives.
_pP.1.
505 0 0 _l2.
_tPublic relations: defining the discipline and the practice.
_pP.16.
505 0 0 _l3.
_tReputation, image and impression management.
_pP.46.
505 0 0 _l4.
_tRisk, issues and ethics.
_pP.69.
505 0 0 _l5.
_tPublic affairs and the public sphere.
_pP.96.
505 0 0 _l6.
_tMedia perspectives: critique, effects and evaluation.
_pP.118.
505 0 0 _l7.
_tHealth communication and social marketing.
_pP.135.
505 0 0 _l8.
_tPublic relations and management.
_pP.158.
505 0 0 _l9.
_tOrganizational communication: understanding and researching organizations.
_pP.186.
505 0 0 _l10.
_tPublic relations in 'promotional culture' and 'in everyday life'.
_pP.211.
505 0 0 _l11.
_tPublic relations in a globalized world.
_pP.229.
505 0 0 _l12.
_tKey thinkers and thought in public relations.
_pP.244.
650 0 _aPublic relations.
001 0000072176
003 0000
942 _cBK
999 _c50441
_d50441