000 | 01809cam a2200445 a 4500 | ||
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005 | 20150706003934.0 | ||
008 | 070705s2008 enka b 001 0 eng | ||
016 | 7 | _a 013789799 | |
020 | _a9780412930482 | ||
020 | _a9781412930482 | ||
040 |
_aCaOGU _beng _cUKM _dBTCTA _dCaBVAS |
||
050 | 4 |
_aHM1221 _b.L47 2008 |
|
050 | 4 |
_aHM1221 _b.L478 2008 |
|
060 | _b L P | ||
082 | 0 | 4 |
_a659.2 _222 |
082 | 0 |
_a659.2 _222 |
|
084 |
_a659.2 _b L P |
||
100 | 1 | _aL'Etang, Jacquie. | |
245 | 1 | 0 |
_aPublic relations _h[[Book] :] _bconcepts, practice and critique / _cJacquie L'Etang. |
250 | _a1st ed. | ||
260 |
_aLos Angeles ; _aLondon : _bSAGE Publications, _c2008. |
||
300 |
_axiii, 290 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. [263]-282) and index. | ||
505 | 0 | 0 |
_l1. _tIntroduction: critical thinking and interdisciplinary perspectives. _pP.1. |
505 | 0 | 0 |
_l2. _tPublic relations: defining the discipline and the practice. _pP.16. |
505 | 0 | 0 |
_l3. _tReputation, image and impression management. _pP.46. |
505 | 0 | 0 |
_l4. _tRisk, issues and ethics. _pP.69. |
505 | 0 | 0 |
_l5. _tPublic affairs and the public sphere. _pP.96. |
505 | 0 | 0 |
_l6. _tMedia perspectives: critique, effects and evaluation. _pP.118. |
505 | 0 | 0 |
_l7. _tHealth communication and social marketing. _pP.135. |
505 | 0 | 0 |
_l8. _tPublic relations and management. _pP.158. |
505 | 0 | 0 |
_l9. _tOrganizational communication: understanding and researching organizations. _pP.186. |
505 | 0 | 0 |
_l10. _tPublic relations in 'promotional culture' and 'in everyday life'. _pP.211. |
505 | 0 | 0 |
_l11. _tPublic relations in a globalized world. _pP.229. |
505 | 0 | 0 |
_l12. _tKey thinkers and thought in public relations. _pP.244. |
650 | 0 | _aPublic relations. | |
001 | 0000072176 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c50441 _d50441 |