| 000 | 01026cam a22003134a 4500 | ||
|---|---|---|---|
| 005 | 20150706003934.0 | ||
| 008 | 050801s2006 ohua b 001 0 eng | ||
| 020 | _a0324422822 | ||
| 040 |
_aEKL _beng _cEKL _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5837 _b.A38 2006 |
| 060 |
_a659.113 _bP A |
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| 082 | _a659.113 | ||
| 084 |
_a659.113 _bP A |
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| 100 | 1 | _aParente, Donald. | |
| 245 | 1 | 0 |
_aAdvertising campaign strategy _h[[Book] :] _ba guide to marketing communication plans / _cDonald E. Parente. |
| 246 | 3 | 0 | _aGuide to marketing communication plans. |
| 246 | 3 | 0 | _aMarketing communication plans. |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2006. |
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| 300 |
_axxvi, 400 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising campaigns. | |
| 650 | 0 | _aCommunication in marketing. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0605/2005931612.html |
| 001 | 0000072273 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c50447 _d50447 |
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