000			01551cam a2200325 a 4500
005			20150706003934.0
008			071130s2008 ne a 000 0 eng d
020			_a0750687118
020			_a9780750687119
040			_aCaOTU _beng _cCaBVAS _dBAKER _dCaOGU
050		4	_aHF5415.129 _b.W55 2008
060			_a658.872 _bW M
082			_a658.872
084			_a658.872 _bW M
100	1		_aWilson, Hugh, _d1962-
245	1	4	_aThe multichannel challenge _h[[Book] :] _bintegrating customer experiences for profit / _cHugh Wilson, Rod Street and Lindsay Bruce.
250			_a1st ed.
260			_aAmsterdam : _bElsevier/Butterworth-Heinemann, _cc2008.
300			_axxii, 218 p. : _bcol. ill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aSo what is multichannel? -- Pt. 1. case for multichannel -- 1. importance of channels -- 2. Making multichannel a source of competitive advantage -- 3. Multichannel diagnostic -- Pt. 2. Developing multichannel strategy -- 4. Defining the right channel combinations to offer -- 5. Integrating the multichannel proposition -- 6. Building the case for change -- Pt. 3. Making multichannel work in practice -- 7. Organising for successful change -- 8. Tracking and measuring effectiveness -- 9. Encouraging customers to use channels effectively.
650		0	_aMarketing channels.
650		0	_aCustomer services.
650		0	_aOrganizational effectiveness.
700	1		_aStreet, Rod.
700	1		_aBruce, Lindsay.
001			0000072276
003			0000
942			_cBK
999			_c50448 _d50448