000 01163cam a22003378a 4500
005 20150706003935.0
008 090501s2009 nju b 001 0 eng
020 _a9780470401422
040 _aDLC
_cDLC
060 _bWD
082 0 0 _a658.827
_222
084 _a658.827
_bWD
100 1 _aWheeler, Alina.
245 1 0 _aDesigning brand identity
_h[[Book] :]
_ban essential guide for the whole branding team /
_cAlina Wheeler.
250 _a3rd ed.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c2009.
263 _a0908
300 _a310p ;
_c30cm.
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products.
650 0 _aBranding (Marketing).
650 0 _aTrademarks
_xDesign.
650 0 _aAdvertising
_xBrand name products.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
_eclaim1 2010-02-19
955 _arc15 2009-05-01
_irc15 2009-05-01
_erc15 2009-05-01 to Dewey
_ard05 2009-05-04
963 _aElizabeth Vigier; phone: 201-748-6577; email: evigier@wiley.com; bc: mschell@wiley.com
001 0000072678
003 0000
942 _cBK
999 _c50471
_d50471