000 | 01201cam a2200313 a 4500 | ||
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005 | 20150706003936.0 | ||
008 | 090515s2009 ne a b 001 0 eng | ||
016 | 7 | _a 014765787 | |
020 | _a9780750686846 | ||
020 | _a0750686847 (pbk.) | ||
040 |
_aCaOTSC _beng _cUKM _dBTCTA |
||
060 | _bC I | ||
082 | 0 | 4 |
_a658.872 _222 |
084 |
_a658.872 _bC I |
||
100 | 1 |
_aCharlesworth, Alan, _d1956- |
|
245 | 1 | 0 |
_aInternet marketing _h[[Book] :] _ba practical approach / _cAlan Charlesworth. |
250 | _a1st ed. | ||
260 |
_aAmsterdam ; _aBoston ; _aLondon : _bButterworth-Heinemann, _c2009. |
||
300 |
_a362 p. : _bill. (some col.) ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntroduction -- Getting started online -- Web site development -- The B2C online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- The Internet as part of an integrated marketing strategy. | |
521 | _aAll age. | ||
650 | 0 | _aInternet marketing. | |
650 | 0 |
_aInternet marketing _vCase studies. |
|
650 | 0 |
_aInternet marketing _vProblems, exercises, etc. |
|
001 | 0000073808 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c50545 _d50545 |