000 01201cam a2200313 a 4500
005 20150706003936.0
008 090515s2009 ne a b 001 0 eng
016 7 _a 014765787
020 _a9780750686846
020 _a0750686847 (pbk.)
040 _aCaOTSC
_beng
_cUKM
_dBTCTA
060 _bC I
082 0 4 _a658.872
_222
084 _a658.872
_bC I
100 1 _aCharlesworth, Alan,
_d1956-
245 1 0 _aInternet marketing
_h[[Book] :]
_ba practical approach /
_cAlan Charlesworth.
250 _a1st ed.
260 _aAmsterdam ;
_aBoston ;
_aLondon :
_bButterworth-Heinemann,
_c2009.
300 _a362 p. :
_bill. (some col.) ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- Getting started online -- Web site development -- The B2C online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- The Internet as part of an integrated marketing strategy.
521 _aAll age.
650 0 _aInternet marketing.
650 0 _aInternet marketing
_vCase studies.
650 0 _aInternet marketing
_vProblems, exercises, etc.
001 0000073808
003 0000
942 _cBK
999 _c50545
_d50545