000 01764pam a2200337 a 4500
005 20150706003936.0
008 081126s2009 ne a b 001 0 eng
016 7 _a 014864506
020 _a9780750687393
040 _aCaOGU
_beng
_cUKM
_dBTCTA
050 4 _aHF5415
_b.P2493 2009
055 3 _aHF5415
_b.C66 2009
060 _a658.802
_bP C
082 0 4 _a658.802
_222
082 0 _a658.802
_222
084 _a658.802
_bP C
_2bcl
100 1 _aParsons, Elizabeth,
_d1909-
245 1 0 _aContemporary issues in marketing and consumer behaviour
_h[[Book] /]
_cElizabeth Parsons, Pauline Maclaran.
250 _a1st ed.
260 _aAmsterdam ;
_aBoston ;
_aLondon :
_bElsevier/Butterworth-Heinemann,
_c2009.
300 _axi, 219 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aCh. 1. Introduction: Marketing in the Contemporary Organization / Elizabeth Parsons and Pauline Maclaran -- Ch. 2. History of Marketing Thought / Mark Tadajewski -- Ch. 3. Postmodern Marketing and Beyond / Pauline Maclaran -- Ch. 4. Arts Marketing / Krzysztof Kubacki and Daragh O'Reilly -- Ch. 5. Building Brand Cultures / Pauline Maclaran -- Ch. 6. Consumer Collectives / Nia Hughes -- Ch. 7. Gender and Consumer Behaviour / Lydia Martens -- Ch. 8. Ethical Debates in Market ing / Elizabeth Parsons -- Ch. 9. Sustainable Marketing and the Green Consumer / Caroline Miller -- Ch. 10. Social Marketing and Consumer Citizenship / Effi Raftopoulou -- Ch. 11. New Technologies of Marketing Research / Elizabeth Parsons -- Ch. 12. Global Consumer / Emma Surman.
521 _aAll age.
650 0 _aConsumer behavior.
650 0 _aMarketing.
700 1 _aMaclaran, Pauline.
001 0000073831
003 0000
942 _cBK
999 _c50552
_d50552