000 | 01764pam a2200337 a 4500 | ||
---|---|---|---|
005 | 20150706003936.0 | ||
008 | 081126s2009 ne a b 001 0 eng | ||
016 | 7 | _a 014864506 | |
020 | _a9780750687393 | ||
040 |
_aCaOGU _beng _cUKM _dBTCTA |
||
050 | 4 |
_aHF5415 _b.P2493 2009 |
|
055 | 3 |
_aHF5415 _b.C66 2009 |
|
060 |
_a658.802 _bP C |
||
082 | 0 | 4 |
_a658.802 _222 |
082 | 0 |
_a658.802 _222 |
|
084 |
_a658.802 _bP C _2bcl |
||
100 | 1 |
_aParsons, Elizabeth, _d1909- |
|
245 | 1 | 0 |
_aContemporary issues in marketing and consumer behaviour _h[[Book] /] _cElizabeth Parsons, Pauline Maclaran. |
250 | _a1st ed. | ||
260 |
_aAmsterdam ; _aBoston ; _aLondon : _bElsevier/Butterworth-Heinemann, _c2009. |
||
300 |
_axi, 219 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aCh. 1. Introduction: Marketing in the Contemporary Organization / Elizabeth Parsons and Pauline Maclaran -- Ch. 2. History of Marketing Thought / Mark Tadajewski -- Ch. 3. Postmodern Marketing and Beyond / Pauline Maclaran -- Ch. 4. Arts Marketing / Krzysztof Kubacki and Daragh O'Reilly -- Ch. 5. Building Brand Cultures / Pauline Maclaran -- Ch. 6. Consumer Collectives / Nia Hughes -- Ch. 7. Gender and Consumer Behaviour / Lydia Martens -- Ch. 8. Ethical Debates in Market ing / Elizabeth Parsons -- Ch. 9. Sustainable Marketing and the Green Consumer / Caroline Miller -- Ch. 10. Social Marketing and Consumer Citizenship / Effi Raftopoulou -- Ch. 11. New Technologies of Marketing Research / Elizabeth Parsons -- Ch. 12. Global Consumer / Emma Surman. | |
521 | _aAll age. | ||
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aMarketing. | |
700 | 1 | _aMaclaran, Pauline. | |
001 | 0000073831 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c50552 _d50552 |