000			01764pam a2200337 a 4500
005			20150706003936.0
008			081126s2009 ne a b 001 0 eng
016	7		_a 014864506
020			_a9780750687393
040			_aCaOGU _beng _cUKM _dBTCTA
050		4	_aHF5415 _b.P2493 2009
055		3	_aHF5415 _b.C66 2009
060			_a658.802 _bP C
082	0	4	_a658.802 _222
082	0		_a658.802 _222
084			_a658.802 _bP C _2bcl
100	1		_aParsons, Elizabeth, _d1909-
245	1	0	_aContemporary issues in marketing and consumer behaviour _h[[Book] /] _cElizabeth Parsons, Pauline Maclaran.
250			_a1st ed.
260			_aAmsterdam ; _aBoston ; _aLondon : _bElsevier/Butterworth-Heinemann, _c2009.
300			_axi, 219 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Introduction: Marketing in the Contemporary Organization / Elizabeth Parsons and Pauline Maclaran -- Ch. 2. History of Marketing Thought / Mark Tadajewski -- Ch. 3. Postmodern Marketing and Beyond / Pauline Maclaran -- Ch. 4. Arts Marketing / Krzysztof Kubacki and Daragh O'Reilly -- Ch. 5. Building Brand Cultures / Pauline Maclaran -- Ch. 6. Consumer Collectives / Nia Hughes -- Ch. 7. Gender and Consumer Behaviour / Lydia Martens -- Ch. 8. Ethical Debates in Market ing / Elizabeth Parsons -- Ch. 9. Sustainable Marketing and the Green Consumer / Caroline Miller -- Ch. 10. Social Marketing and Consumer Citizenship / Effi Raftopoulou -- Ch. 11. New Technologies of Marketing Research / Elizabeth Parsons -- Ch. 12. Global Consumer / Emma Surman.
521			_aAll age.
650		0	_aConsumer behavior.
650		0	_aMarketing.
700	1		_aMaclaran, Pauline.
001			0000073831
003			0000
942			_cBK
999			_c50552 _d50552