000			01713cam a2200313 a 4500
005			20150706003936.0
008			090604s2010 caua b 001 0 eng
020			_a9781412953474
020			_a1412953464 (cloth)
035			_a(OCoLC)ocn351322799
040			_aDLC _cDLC _dYDX _dBWX _dCDX _dDLC
060			_bC M
082	0	0	_a658.8 _222
084			_a658.8 _bC M
100	1		_aCrane, Frederick G.
245	1	0	_aMarketing for entrepreneurs _h[[Book] :] _bConcepts and applications for new ventures / _cFrederick G. Crane.
260			_aThousand Oaks, Calif. : _bSage Publications, _c2010.
300			_a227 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
650		0	_aMarketing _xManagement.
650		0	_aSmall business marketing.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_bxj13 2009-06-04 _ixj13 2009-06-04 telework _exj13 2009-06-04 to Dewey _wrd05 2009-06-05 _axe11 2010-02-26 1 copy rec'd., to CIP ver. _fxj05 2010-03-15 Z-CipVer _trg07 2010-04-02 added copy 2 & processed discard (telework)
001			0000076214
003			0000
942			_cBK
999			_c50579 _d50579