| 000 | 00966nam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c50580 _d50580 |
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| 001 | 0000076222 | ||
| 003 | 0000 | ||
| 005 | 20180307124037.0 | ||
| 006 | a 000 0 | ||
| 007 | a| ||||| | ||
| 008 | 110426s2010 caua 000 0 eng d | ||
| 020 | _a9781849201452 (hbk.) : | ||
| 020 | _a9781849201469 (pbk.) | ||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_a659.1 _222 _bH A |
| 100 | 1 |
_aHackley, Chris _92829 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications approach / _cChris Hackley. |
| 250 | _a2nd ed. | ||
| 260 |
_aLos Angeles : _bSage, _c2010. |
||
| 300 |
_axii, 333 p : _b ill. (some col.) ; _c 23 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 521 | _aAll age. | ||
| 650 | 1 | 4 |
_aAdvertising _92832 _xSocial aspects |
| 650 | 1 | 4 |
_aSales promotion _92833 |
| 650 | 1 | 4 |
_aAdvertising _92834 |
| 650 | 1 | 4 |
_aAdvertising _92835 _xBrand name products |
| 655 | 0 | _aAdvertising. | |
| 942 |
_cBK _2ddc _iFOMM _6FOMM |
||