000 01772cam a2200337 a 4500
005 20150706003936.0
008 090123s2010 caua b 001 0 eng
020 _a9781412970419
020 _a1412970415 (pbk. : acid-free paper)
035 _a(OCoLC)ocn299381579
040 _aDLC
_cDLC
_dBTCTA
_dYDXCP
_dC\P
_dBWX
_dCDX
_dDLC
060 _bM G
082 0 0 _a658.802
_222
084 _a658.802
_bM G
100 1 _aMooij, Marieke K. de,
_d1943-
245 1 0 _aGlobal marketing and advertising
_h[[Book] :]
_bUnderstanding cultural paradoxes /
_cMarieke de Mooij.
250 _a3rd ed.
260 _aLos Angeles :
_bSAGE,
_c2010.
300 _a323 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
505 0 _aThe paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.
650 0 _aTarget marketing
_vCross-cultural studies.
650 0 _aAdvertising
_vCross-cultural studies.
650 0 _aConsumer behavior
_vCross-cultural studies.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
955 _axj10 2009-01-23;
_ixj10 2009-01-23 telework to SL;
_exj10 2009-01-23 telework to Dewey
_ard05 2009-01-23;
_axd13 2009-01-26 added author's middle initial
_axe05 2009-08-26 1 copy rec'd., to CIP ver.
_fxj06 2009-09-10 Z-CipVer to BCCD (Telework)
_aBarcode 00240023891 returned from bindery 2010-01-13
_trc11 2010-03-23 copy 2 added
001 0000076224
003 0000
942 _cBK
999 _c50581
_d50581