000 | 01772cam a2200337 a 4500 | ||
---|---|---|---|
005 | 20150706003936.0 | ||
008 | 090123s2010 caua b 001 0 eng | ||
020 | _a9781412970419 | ||
020 | _a1412970415 (pbk. : acid-free paper) | ||
035 | _a(OCoLC)ocn299381579 | ||
040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dC\P _dBWX _dCDX _dDLC |
||
060 | _bM G | ||
082 | 0 | 0 |
_a658.802 _222 |
084 |
_a658.802 _bM G |
||
100 | 1 |
_aMooij, Marieke K. de, _d1943- |
|
245 | 1 | 0 |
_aGlobal marketing and advertising _h[[Book] :] _bUnderstanding cultural paradoxes / _cMarieke de Mooij. |
250 | _a3rd ed. | ||
260 |
_aLos Angeles : _bSAGE, _c2010. |
||
300 |
_a323 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThe paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy. | |
650 | 0 |
_aTarget marketing _vCross-cultural studies. |
|
650 | 0 |
_aAdvertising _vCross-cultural studies. |
|
650 | 0 |
_aConsumer behavior _vCross-cultural studies. |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
955 |
_axj10 2009-01-23; _ixj10 2009-01-23 telework to SL; _exj10 2009-01-23 telework to Dewey _ard05 2009-01-23; _axd13 2009-01-26 added author's middle initial _axe05 2009-08-26 1 copy rec'd., to CIP ver. _fxj06 2009-09-10 Z-CipVer to BCCD (Telework) _aBarcode 00240023891 returned from bindery 2010-01-13 _trc11 2010-03-23 copy 2 added |
||
001 | 0000076224 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c50581 _d50581 |