000			01772cam a2200337 a 4500
005			20150706003936.0
008			090123s2010 caua b 001 0 eng
020			_a9781412970419
020			_a1412970415 (pbk. : acid-free paper)
035			_a(OCoLC)ocn299381579
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC\P _dBWX _dCDX _dDLC
060			_bM G
082	0	0	_a658.802 _222
084			_a658.802 _bM G
100	1		_aMooij, Marieke K. de, _d1943-
245	1	0	_aGlobal marketing and advertising _h[[Book] :] _bUnderstanding cultural paradoxes / _cMarieke de Mooij.
250			_a3rd ed.
260			_aLos Angeles : _bSAGE, _c2010.
300			_a323 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.
650		0	_aTarget marketing _vCross-cultural studies.
650		0	_aAdvertising _vCross-cultural studies.
650		0	_aConsumer behavior _vCross-cultural studies.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_axj10 2009-01-23; _ixj10 2009-01-23 telework to SL; _exj10 2009-01-23 telework to Dewey _ard05 2009-01-23; _axd13 2009-01-26 added author's middle initial _axe05 2009-08-26 1 copy rec'd., to CIP ver. _fxj06 2009-09-10 Z-CipVer to BCCD (Telework) _aBarcode 00240023891 returned from bindery 2010-01-13 _trc11 2010-03-23 copy 2 added
001			0000076224
003			0000
942			_cBK
999			_c50581 _d50581