000			01995cam a2200409 a 4500
005			20150706003936.0
008			090430s2010 caua b 001 0 eng
010			_a 2009015073
020			_a9781412974912 (pbk.)
020			_a1412974917
035			_a(OCoLC)ocn318878805
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC\P _dMNW _dDLC
060			_bA A
082	0	0	_a659.1 _222
084			_a659.1 _bA A
100	1		_aAltstiel, Tom.
245	1	0	_aAdvertising creative _h[[Book] :] _bstrategy, copy + design / _cTom Altstiel, Jean Grow.
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _c2010.
300			_axx, 347 p. : _bill. (chiefly col.) ; _c28 cm.
500			_aRev. ed. of: Advertising strategy. c2006.
504			_aIncludes bibliographical references and index.
505	0		_aCopy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
521			_aAll age.
650		0	_aAdvertising.
700	1		_aGrow, Jean.
700	1		_aAltstiel, Tom. _tAdvertising strategy.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1009/2009015073-t.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1009/2009015073-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1009/2009015073-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_axj07 2009-04-30 _ixj07 2009-04-30 (telework) _exj07 2009-04-30 (telework) to Dewey _ard05 2009-05-01 _axe03 2010-02-16 1 copy rec'd., to CIP ver. _fxj05 2010-03-01 Z-CipVer _aBarcode 00240247446 returned from bindery 2010-04-20 _trg07 2010-04-29, c. 2
001			0000076228
003			0000
942			_cBK
999			_c50583 _d50583