000			01565pam a22004934a 4500
001			0000078449
003			0000
005			20150721115439.0
008			050901s2010 maua b 001 0 eng
010			_a2005054357
020			_a9780070171008
020			_a9780071106689 (International ed. : pbk.) :
020			_a0071106685
020			_a0071109153 (pbk.)
020			_a9780071109154 (pbk.)
020			_a9780071288415
020			_a9780073361345
024	3		_a9780073101378
024	3		_a9780071109154
024	3		_a9780071106689
040			_aDLC _cDLC _dYDX _dBAKER _dSISPL _dIG\ _dUKM _dBTCTA _dYDXCP _dNXW
042			_apcc
043			_an-us---
049			_aNXWW
060			_a658.83420973 _bH C
082			_a658.83420973
084			_a658.83420973 _bH C
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior _h[[Book] :] _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250			_a11th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _c2010.
300			_axxii, 778 p. : _bcol. ill. ;+cd ; _c27 cm. + _e2 CD-ROM (4 3/4 in)
500			_aIncludes Bibliographical references and index
504			_aIncludes bibliographical references and indexes.
521			_aAll age.
650		0	_aConsumer behavior _zUnited States.
650		0	_aMarket surveys _zUnited States.
650		0	_aConsumer behavior _zUnited States _vCase studies.
700	1		_aHawkins, Del I.
700	1		_aMothersbaugh, David L.
700	1		_aBest, Roger J.
942			_cBK _2ddc
942			_cBK _2ddc
999			_c50708 _d50708