000 01565pam a22004934a 4500
001 0000078449
003 0000
005 20150721115439.0
008 050901s2010 maua b 001 0 eng
010 _a2005054357
020 _a9780070171008
020 _a9780071106689 (International ed. : pbk.) :
020 _a0071106685
020 _a0071109153 (pbk.)
020 _a9780071109154 (pbk.)
020 _a9780071288415
020 _a9780073361345
024 3 _a9780073101378
024 3 _a9780071109154
024 3 _a9780071106689
040 _aDLC
_cDLC
_dYDX
_dBAKER
_dSISPL
_dIG\
_dUKM
_dBTCTA
_dYDXCP
_dNXW
042 _apcc
043 _an-us---
049 _aNXWW
060 _a658.83420973
_bH C
082 _a658.83420973
084 _a658.83420973
_bH C
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior
_h[[Book] :]
_bbuilding marketing strategy /
_cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250 _a11th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_c2010.
300 _axxii, 778 p. :
_bcol. ill. ;+cd ;
_c27 cm. +
_e2 CD-ROM (4 3/4 in)
500 _aIncludes Bibliographical references and index
504 _aIncludes bibliographical references and indexes.
521 _aAll age.
650 0 _aConsumer behavior
_zUnited States.
650 0 _aMarket surveys
_zUnited States.
650 0 _aConsumer behavior
_zUnited States
_vCase studies.
700 1 _aHawkins, Del I.
700 1 _aMothersbaugh, David L.
700 1 _aBest, Roger J.
942 _cBK
_2ddc
942 _cBK
_2ddc
999 _c50708
_d50708