000 | 01565pam a22004934a 4500 | ||
---|---|---|---|
001 | 0000078449 | ||
003 | 0000 | ||
005 | 20150721115439.0 | ||
008 | 050901s2010 maua b 001 0 eng | ||
010 | _a2005054357 | ||
020 | _a9780070171008 | ||
020 | _a9780071106689 (International ed. : pbk.) : | ||
020 | _a0071106685 | ||
020 | _a0071109153 (pbk.) | ||
020 | _a9780071109154 (pbk.) | ||
020 | _a9780071288415 | ||
020 | _a9780073361345 | ||
024 | 3 | _a9780073101378 | |
024 | 3 | _a9780071109154 | |
024 | 3 | _a9780071106689 | |
040 |
_aDLC _cDLC _dYDX _dBAKER _dSISPL _dIG\ _dUKM _dBTCTA _dYDXCP _dNXW |
||
042 | _apcc | ||
043 | _an-us--- | ||
049 | _aNXWW | ||
060 |
_a658.83420973 _bH C |
||
082 | _a658.83420973 | ||
084 |
_a658.83420973 _bH C |
||
100 | 1 | _aHawkins, Del I. | |
245 | 1 | 0 |
_aConsumer behavior _h[[Book] :] _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
250 | _a11th ed. | ||
260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2010. |
||
300 |
_axxii, 778 p. : _bcol. ill. ;+cd ; _c27 cm. + _e2 CD-ROM (4 3/4 in) |
||
500 | _aIncludes Bibliographical references and index | ||
504 | _aIncludes bibliographical references and indexes. | ||
521 | _aAll age. | ||
650 | 0 |
_aConsumer behavior _zUnited States. |
|
650 | 0 |
_aMarket surveys _zUnited States. |
|
650 | 0 |
_aConsumer behavior _zUnited States _vCase studies. |
|
700 | 1 | _aHawkins, Del I. | |
700 | 1 | _aMothersbaugh, David L. | |
700 | 1 | _aBest, Roger J. | |
942 |
_cBK _2ddc |
||
942 |
_cBK _2ddc |
||
999 |
_c50708 _d50708 |