| 000 | 00990cam a22003258a 4500 | ||
|---|---|---|---|
| 005 | 20150706003938.0 | ||
| 008 | 091022s2011 maua 001 0 eng | ||
| 010 | _a2009041919 | ||
| 020 | _a9780071220606 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dCLE _dNFS |
||
| 049 | _aNFSR | ||
| 060 |
_a659.1 _bA C |
||
| 082 | _a659.1 | ||
| 084 |
_a659.1 _bA C |
||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications _h[[Book] /] _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2011. |
||
| 300 |
_axl, 774 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aPrev. ed. has title: Contemporary advertising. | ||
| 500 | _aIncludes index. | ||
| 521 | _aAll age. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- |
|
| 700 | 1 | _aArens, Christian. | |
| 700 | 1 |
_aArens, William F. _tContemporary advertising. |
|
| 001 | 0000078483 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c50713 _d50713 |
||