000			02028cam a2200397 a 4500
005			20150706003938.0
008			100212s2010 caua b 001 0 eng
010			_a 2010004669
020			_a9780313382468
020			_a0313382468 (hard copy : alk. paper)
020			_a9780313382475 (ebook)
020			_a0313382476 (ebook)
035			_a(OCoLC)ocn519833008
040			_aDLC _cDLC _dYDX _dYDXCP _dBWX _dCDX _dDLC
060			_bS C
082	0	0	_a658.802 _222
084			_a658.802 _bS C
100	1		_aStasch, Stanley F.
245	1	0	_aCreating a successful marketing strategy for your small new business _h[[Book] /] _cStanley F. Stasch.
250			_a1st.ed.
260			_aSanta Barbara, Calif. : _bPraeger/ABC-CLIO, _c2010.
300			_axi, 225 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPoor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.
521			_aAll age.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
650		0	_aNew business enterprises.
650		0	_aSmall business.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_bxj13 2010-02-12 _ixj13 2010-02-12 (telework) _wrd05 2010-02-16 _axe09 2010-09-21 2 copies rec'd., to CIP ver. _fre12 2010-10-08 Z-CipVer telework 2 copies to BCCD
001			0000078493
003			0000
942			_cBK
999			_c50717 _d50717