000			02509cam a2200325 a 4500
005			20150706003939.0
008			100621s2011 nyua b 001 0 eng
020			_a9780071743815 (alk. paper)
020			_a0071743812 (alk. paper)
035			_a(OCoLC)ocn606789482
040			_aDLC _cDLC _dBTCTA _dFXN _dC\P _dYDXCP _dBWX _dCDX _dQBX _dDLC
060			_bG M
082	0	0	_a658.872 _222
084			_a658.872 _bG M
100	1		_aGunelius, Susan.
245	1	0	_a30-minute social media marketing _h[[Book] :] _bStep-by-step techniques to spread the word about your business fast and free / _cSusan Gunelius.
246	3		_aThirty-minute social media marketing.
260			_aNew York : _bMcGraw-Hill, _cc2011.
300			_a260 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPart I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.
650		0	_aInternet marketing.
650		0	_aOnline social networks.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_bxj07 2010-06-21 _ixj07 2010-06-21 (telework) to Dewey _wrd05 2010-06-21 _dpc11 2010-10-04 subtitle amended _axe08 2011-04-11 1 copy rec'd., to CIP ver. _fxj08 2011-05-26 Z-CipVer to BCCD
001			0000080983
003			0000
942			_cBK
999			_c50819 _d50819