000 | 00847cam a22002774a 4500 | ||
---|---|---|---|
005 | 20150706003939.0 | ||
008 | 100607s2012 maua b 001 0 eng | ||
010 | _a 2010023721 | ||
020 | _a0273752928 | ||
040 |
_aDLC _beng _cDLC _dDLC |
||
060 | _bM A | ||
082 | 0 | 0 |
_a659.1 _222 |
084 |
_a659.1 _bM A |
||
100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
245 | 1 | 0 |
_aAdvertising & IMC _h[[Book] :] _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells. |
250 | _a9th ed. | ||
260 |
_aBoston : _bpearson, _cc2012. |
||
300 |
_axxviii, 685p. : _bill. (chiefly col.) ; _c29 cm. |
||
504 | _aIncludes bibliographical references (p. 631-640) and index. | ||
650 | 0 | _aAdvertising. | |
700 | 1 |
_aWells, William, _d1926- |
|
700 | 1 |
_aMitchell, Nancy, _d1950- |
|
001 | 0000083345 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c50856 _d50856 |