000 00847cam a22002774a 4500
005 20150706003939.0
008 100607s2012 maua b 001 0 eng
010 _a 2010023721
020 _a0273752928
040 _aDLC
_beng
_cDLC
_dDLC
060 _bM A
082 0 0 _a659.1
_222
084 _a659.1
_bM A
100 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
245 1 0 _aAdvertising & IMC
_h[[Book] :]
_bprinciples & practice /
_cSandra Moriarty, Nancy Mitchell, William Wells.
250 _a9th ed.
260 _aBoston :
_bpearson,
_cc2012.
300 _axxviii, 685p. :
_bill. (chiefly col.) ;
_c29 cm.
504 _aIncludes bibliographical references (p. 631-640) and index.
650 0 _aAdvertising.
700 1 _aWells, William,
_d1926-
700 1 _aMitchell, Nancy,
_d1950-
001 0000083345
003 0000
942 _cBK
999 _c50856
_d50856