000 01286cam a22003374a 4500
005 20150706003939.0
008 060424s2007 maua b 001 0 eng
010 _a 2006013722
020 _a0073025860 (alk. paper)
020 _a9780073025865
035 _a(OCoLC)ocm67774111
040 _aDLC
_cDLC
_dBAKER
_dC\P
_dDLC
042 _apcc
060 _bAS
082 0 0 _a658.8101
_222
084 _a658.8101
_bAS
100 1 _aAlsem, K. J.
245 1 0 _aStrategic marketing
_h[[Book] :]
_ban applied perspective /
_cKarel Jan Alsem.
260 _aBoston :
_bMcGraw-Hill,
_cc2007.
300 _axi, 324 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 0 _aacquire
_b1 shelf copies
_xpolicy default
955 _ase38 2006-04-24
_ise38 2006-04-24
_ese38 2006-04-24 to Dewey
_aaa19 2006-04-25
_aps12 2006-09-02 1 copy rec'd., to CIP ver.
_fsf30 2006-09-19 Z-CipVer
_gsf30 2006-09-19 to BCCD
001 0000083725
003 0000
942 _cBK
999 _c50859
_d50859