000 01342cam a22003014a 4500
005 20150706003940.0
008 040903s2005 maua b 001 0 eng
010 _a 2004020857
020 _a1591396190 (hardcover : alk. paper)
040 _aDLC
_beng
_cDLC
_dUKM
_dC\P
_dDLC
042 _apcc
060 _bKB
082 0 0 _a658.802
_222
084 _a658.802
_bKB
100 1 _aKim, W. Chan.
245 1 0 _aBlue ocean strategy
_h[[Book] :]
_bhow to create uncontested market space and make the competition irrelevant /
_cW. Chan Kim, Ren�e Mauborgne.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2005.
300 _axv, 240 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [223]-229) and index.
505 0 _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
650 0 _aNew products.
650 0 _aMarket segmentation.
700 1 _aMauborgne, Ren�e.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
001 0000083816
003 0000
942 _cBK
999 _c50871
_d50871