000 01315cam a22003494a 4500
005 20150706003941.0
008 040330s2005 njua b 001 0 eng
010 _a 2004044713
020 _a0131404121
040 _aDLC
_cDLC
_dDLC
042 _apcc
060 _bL K
082 0 0 _a659.1
_222
084 _a659.1
_bL K
100 1 _aLane, W. Ronald,
_d1940-
245 1 0 _aKleppner's advertising procedure
_h[[Book] /]
_cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
250 _a16th ed.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_c2005.
300 _axvii, 766 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
521 _aAll age.
650 0 _aAdvertising.
700 1 _aKing, Karen Whitehill.
700 1 _aRussell, Thomas,
_d1941-
700 1 _aKleppner, Otto,
_d1899-
_tAdvertising procedure.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
925 0 _aacquire
_b1 shelf copy
_xpolicy default
955 _apc10 2004-03-30 to SSCD
_ise45 2004-03-31
_ese45 2004-03-31; TO Dewey
_aaa19 2004-04-01
_aps05 2004-12-01 1 copy rec'd., to CIP ver.
_aps05 2004-12-01 1 copy rec'd., to CIP ver.
_fpv17 2004-12-09 CIP ver. to BCCD;
_ise30 2007-05-24 change added entry
001 0000084402
003 0000
942 _cBK
999 _c50935
_d50935