000 | 01315cam a22003494a 4500 | ||
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005 | 20150706003941.0 | ||
008 | 040330s2005 njua b 001 0 eng | ||
010 | _a 2004044713 | ||
020 | _a0131404121 | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
060 | _bL K | ||
082 | 0 | 0 |
_a659.1 _222 |
084 |
_a659.1 _bL K |
||
100 | 1 |
_aLane, W. Ronald, _d1940- |
|
245 | 1 | 0 |
_aKleppner's advertising procedure _h[[Book] /] _cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell. |
250 | _a16th ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c2005. |
||
300 |
_axvii, 766 p. : _bcol. ill. ; _c29 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
521 | _aAll age. | ||
650 | 0 | _aAdvertising. | |
700 | 1 | _aKing, Karen Whitehill. | |
700 | 1 |
_aRussell, Thomas, _d1941- |
|
700 | 1 |
_aKleppner, Otto, _d1899- _tAdvertising procedure. |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
925 | 0 |
_aacquire _b1 shelf copy _xpolicy default |
|
955 |
_apc10 2004-03-30 to SSCD _ise45 2004-03-31 _ese45 2004-03-31; TO Dewey _aaa19 2004-04-01 _aps05 2004-12-01 1 copy rec'd., to CIP ver. _aps05 2004-12-01 1 copy rec'd., to CIP ver. _fpv17 2004-12-09 CIP ver. to BCCD; _ise30 2007-05-24 change added entry |
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001 | 0000084402 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c50935 _d50935 |