000 | 01649cam a2200349 a 4500 | ||
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005 | 20150706003941.0 | ||
008 | 090529s2010 caua b 001 0 eng | ||
010 | _a 2009021715 | ||
015 |
_aGBA984632 _2bnb |
||
016 | 7 |
_a015357399 _2Uk |
|
020 | _a9781412963121 (cloth) | ||
020 | _a1412963125 (cloth) | ||
035 | _a(OCoLC)ocn351322211 | ||
040 |
_aDLC _cDLC _dYDX _dBWX _dYDXCP _dUKM _dDLC |
||
060 | _bC M | ||
082 | 0 | 0 |
_a658.8 _222 |
084 |
_a658.8 _bC M |
||
100 | 1 | _aClow, Kenneth E. | |
245 | 1 | 0 |
_aMarketing management _h[[Book] :] _ba customer-oriented approach / _cKenneth E. Clow, Donald Baack. |
260 |
_aThousand Oaks, Calif. : _bSage, _cc2010. |
||
300 |
_axxviii, 537 p. : _bcol. ill. ; _c29 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThe nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions. | |
650 | 0 |
_aMarketing _xManagement. |
|
700 | 1 | _aBaack, Donald. | |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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925 | 0 |
_aacquire _b2 shelf copies _xpolicy default _eclaim1 2010-02-19 |
|
955 |
_bxj13 2009-05-29 _ixj13 2009-05-29 telework _exj13 2009-05-29 to Dewey _ard05 2009-05-29 _axe09 2010-03-04 1 copy rec'd., to CIP ver. _fxj04 2010-03-15 Z-CipVer _txg22 2010-03-29 copy 2 added |
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001 | 0000085366 | ||
003 | 0000 | ||
942 | _cBK | ||
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