000 01649cam a2200349 a 4500
005 20150706003941.0
008 090529s2010 caua b 001 0 eng
010 _a 2009021715
015 _aGBA984632
_2bnb
016 7 _a015357399
_2Uk
020 _a9781412963121 (cloth)
020 _a1412963125 (cloth)
035 _a(OCoLC)ocn351322211
040 _aDLC
_cDLC
_dYDX
_dBWX
_dYDXCP
_dUKM
_dDLC
060 _bC M
082 0 0 _a658.8
_222
084 _a658.8
_bC M
100 1 _aClow, Kenneth E.
245 1 0 _aMarketing management
_h[[Book] :]
_ba customer-oriented approach /
_cKenneth E. Clow, Donald Baack.
260 _aThousand Oaks, Calif. :
_bSage,
_cc2010.
300 _axxviii, 537 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
505 0 _aThe nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
650 0 _aMarketing
_xManagement.
700 1 _aBaack, Donald.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
_eclaim1 2010-02-19
955 _bxj13 2009-05-29
_ixj13 2009-05-29 telework
_exj13 2009-05-29 to Dewey
_ard05 2009-05-29
_axe09 2010-03-04 1 copy rec'd., to CIP ver.
_fxj04 2010-03-15 Z-CipVer
_txg22 2010-03-29 copy 2 added
001 0000085366
003 0000
942 _cBK
999 _c50978
_d50978