| 000 | 01649cam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003941.0 | ||
| 008 | 090529s2010 caua b 001 0 eng | ||
| 010 | _a 2009021715 | ||
| 015 |
_aGBA984632 _2bnb |
||
| 016 | 7 |
_a015357399 _2Uk |
|
| 020 | _a9781412963121 (cloth) | ||
| 020 | _a1412963125 (cloth) | ||
| 035 | _a(OCoLC)ocn351322211 | ||
| 040 |
_aDLC _cDLC _dYDX _dBWX _dYDXCP _dUKM _dDLC |
||
| 060 | _bC M | ||
| 082 | 0 | 0 |
_a658.8 _222 |
| 084 |
_a658.8 _bC M |
||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aMarketing management _h[[Book] :] _ba customer-oriented approach / _cKenneth E. Clow, Donald Baack. |
| 260 |
_aThousand Oaks, Calif. : _bSage, _cc2010. |
||
| 300 |
_axxviii, 537 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aBaack, Donald. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default _eclaim1 2010-02-19 |
|
| 955 |
_bxj13 2009-05-29 _ixj13 2009-05-29 telework _exj13 2009-05-29 to Dewey _ard05 2009-05-29 _axe09 2010-03-04 1 copy rec'd., to CIP ver. _fxj04 2010-03-15 Z-CipVer _txg22 2010-03-29 copy 2 added |
||
| 001 | 0000085366 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c50978 _d50978 |
||