000 | 01535cam a22003734a 4500 | ||
---|---|---|---|
005 | 20150706003941.0 | ||
008 | 060703s2008 nyua b 001 0 eng | ||
010 | _a 2006022082 | ||
020 | _a9780073529820 (alk. paper) | ||
020 | _a0073529826 (alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
060 | _bM M | ||
082 | 0 | 0 |
_a658.81 _222 |
084 |
_a658.81 _bM M |
||
100 | 1 |
_aMullins, John W. _q(John Walker) |
|
245 | 1 | 0 |
_aMarketing management _h[[Book] :] _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. |
250 | _a6th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
300 |
_axxii, 533 p. : _bill. ; _c26 cm. |
||
490 | 0 | _aMcgraw-Hill/Irwin series in marketing | |
500 | _aPrevious ed. entered under title. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
700 | 1 | _aWalker, Orville C. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0617/2006022082.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0668/2006022082-d.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
955 |
_asd05 2006-07-03; _isd05 2006-07-03 to SL; _esd60 2006-07-07 to Dewey _aaa19 2006-07-12 _aps04 2007-01-12 1 copy rec'd., to CIP ver. _asb00 2007-01-18 _fsb09 2007-01-25 _gsb09 2007-01-25 to BCCD _adj25 2007-10-25 copy 2 added |
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001 | 0000085384 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c50980 _d50980 |