000 01535cam a22003734a 4500
005 20150706003941.0
008 060703s2008 nyua b 001 0 eng
010 _a 2006022082
020 _a9780073529820 (alk. paper)
020 _a0073529826 (alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
060 _bM M
082 0 0 _a658.81
_222
084 _a658.81
_bM M
100 1 _aMullins, John W.
_q(John Walker)
245 1 0 _aMarketing management
_h[[Book] :]
_ba strategic decision-making approach /
_cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
250 _a6th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2008.
300 _axxii, 533 p. :
_bill. ;
_c26 cm.
490 0 _aMcgraw-Hill/Irwin series in marketing
500 _aPrevious ed. entered under title.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
700 1 _aWalker, Orville C.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0617/2006022082.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
955 _asd05 2006-07-03;
_isd05 2006-07-03 to SL;
_esd60 2006-07-07 to Dewey
_aaa19 2006-07-12
_aps04 2007-01-12 1 copy rec'd., to CIP ver.
_asb00 2007-01-18
_fsb09 2007-01-25
_gsb09 2007-01-25 to BCCD
_adj25 2007-10-25 copy 2 added
001 0000085384
003 0000
942 _cBK
999 _c50980
_d50980