000			02122cam a2200349 a 4500
005			20150706003941.0
008			111014s2013 maua b 001 0 eng
020			_a9780132744034
020			_a0132744031
040			_aDLC _cDLC _dDLC
042			_apcc
060			_bA M
082	0	0	_a658.8 _223
084			_a658.8 _bA M
100	1		_aArmstrong, Gary _q(Gary M.)
245	1	0	_aMarketing _h[[Book] :] _bAn introduction / _cGary Armstrong, Philip Kotler.
250			_a11th ed.
260			_aBoston : _bPrentice Hall, _c2013.
300			_a1v. (various paging) : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references ( p. R1 - R23 ) and index.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
521			_aAll age.
650		0	_aMarketing.
700	1		_aKotler, Philip.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default, Sel/rjc, 2012-06-14
955			_bxj10 2011-10-14 _ixj10 2011-10-14 telework to DEWEY _wrd05 2011-10-19 _axn02 2012-01-27 1 copy rec'd., to CIP ver. _fxj16 2012-10-09 to BCCD _axj06 2012-10-17 Rev.
963			_aRoxanne Klaas; phone: 563-557-1500; email: roxannek@s4carlisle.com; bc: jane.bonnell@pearson.com
001			0000086676
003			0000
942			_cBK
999			_c51001 _d51001