| 000 | 02517nam a2200421 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003942.0 | ||
| 007 | cr zn| | ||
| 008 | 140601s2014 enka ob 0001 0 eng d | ||
| 020 | _a9780749469382 (paperback) | ||
| 040 |
_aCaSSU _beng |
||
| 060 | _bR M | ||
| 082 | 0 | 0 |
_a658.8 72 _223 |
| 084 |
_a658.8 72 _bR M |
||
| 100 | 1 | _aRowles, Daniel. | |
| 245 | 1 | 1 |
_aMobile marketing _h[[Book] :] _bhow mobile technology is revolutionizing marketing, communications and advertising / _cDaniel Rowles. |
| 256 | _aComputer document. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2014 _e(Norwood, Mass. : _fBooks24x7.com [generator]). |
||
| 300 |
_axii, 266 pages : _billustrations. |
||
| 500 | _aTitle from title screen. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 506 | _aAccess restricted to University of Saskatchewan students, faculty and staff. | ||
| 516 | _aText. | ||
| 520 |
_a"Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits"-- _cProvided by publisher. |
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| 530 | _aAvailable also in a print ed. | ||
| 538 | _aMode of access: Internet via World Wide Web. | ||
| 550 | _aDigitized and made available by: Books24x7.com. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInternet advertising. | |
| 650 | 0 | _aMobile commerce. | |
| 650 | 0 | _aMobile communication systems. | |
| 650 | 0 | _aTelemarketing. | |
| 655 | 0 | _aElectronic books. | |
| 710 | 2 | _aBooks24x7, Inc. | |
| 856 | 7 |
_uhttp://library.usask.ca/scripts/remote?URL=http://www.books24x7.com/marc.asp?bookid=58389 _2http _zthe online version |
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| 001 | 0000116568 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c51085 _d51085 |
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