000			01915cam a22003491a 4500
005			20151018153821.0
006			m d
007			cr cn
008			150629s2013 nyu oa 001 0 eng d
020			_a9781606494875 (electronic bk.)
020			_a9781606494868 (pbk.)
040			_aCaOWTL _beng
082	0	4	_a658.4012 _223
084			_a658.4012
100	1		_aSpencer, Barbara.
245	1	0	_aBusiness model design and learning : _ba strategic guide / _cBarbara Spencer.
250			_a1st ed.
260			_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2013.
300			_a138 p : _bIll ; _c23 cm.
490	1		_aStrategic management collection, _x2150-9646
500			_aIncludes index.
500			_aPart of: 2013 digital library.
505	0		_aWhy business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index.
520	8		_aThe purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
538			_aMode of access: World Wide Web.
650		0	_aBusiness planning.
830		0	_aStrategic management collection.
830		0	_a2013 digital library.
001			0000117287
003			0000
942			_cBK
999			_c56196 _d56196