000 01524cam a2200325 a 4500
005 20151018153959.0
008 150611s2012 enk b 001 0 eng
016 7 _a 015798970
020 _a0415557380 (pbk. : alk. paper)
020 _a0415557372 (hardback : alk. paper)
020 _a9780415557382 (pbk. : alk. paper)
020 _a9780415557375 (hardback : alk. paper)
040 _aCaBVA
_beng
060 _bD G
082 0 0 _a741.6023
_222
084 _a741.6023
_bD G
100 1 _aDowns, Simon.
245 1 4 _aThe graphic communication handbook
_h[[Book] /]
_cSimon Downs.
250 _a1st ed.
260 _aMilton Park, Abingdon, Oxon ;
_aNew York :
_bRoutledge,
_c2012.
300 _axiv, 368 p. : ;
_c25 cm.
490 1 _aMedia practice
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- A step towards -- Broad knowledge -- Getting your first job : pitching -- Knowing your client fixing the brief -- Research -- The visual design of election campaign posters -- Roughing : thumbnail stage -- Roughing : the development stage -- Roughing : the presentation stage -- Presenting to the client -- Barnard semantics and graphics -- Doing the job -- Revision -- Situating the job -- Testing the job -- Getting paid (and more) -- Getting the next job (self and other publicity) -- The future -- Conclusion.
650 0 _aCommercial art
_xVocational guidance.
650 0 _aGraphic arts
_xVocational guidance.
001 0000117214
003 0000
942 _cBK
999 _c56244
_d56244