000 00945nam a22002897a 4500
003 OSt
005 20161226115623.0
008 100607s2012 ua a b 001 0 eng
010 _a 2010023721
020 _a9781292017396
040 _aDLC
_beng
_cDLC
_dDLC
060 _bM A
082 0 0 _a659.1
_222
_bM A
084 _a659.1
_bM A
100 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
245 1 0 _aAdvertising & IMC
_h[[Book] :]
_bprinciples & practice /
_cSandra Moriarty, Nancy Mitchell, William Wells.
250 _a10th ed.
260 _aBoston :
_bpearson,
_c2015.
265 _aالمكتبة الاكاديمية
300 _a669 p. :
_bill. (chiefly col.) ;
_c29 cm.
500 _aسيد التونسى / كلية الاعلام
504 _aIncludes bibliographical references (p. 631-640) and index.
650 0 _aAdvertising.
700 1 _aWells, William,
_d1926-
700 1 _aMitchell, Nancy,
_d1950-
942 _cBK
_2ddc
999 _c57982
_d57982