| 000 | 02363cam a22004337i 4500 | ||
|---|---|---|---|
| 001 | 18333615 | ||
| 003 | OSt | ||
| 005 | 20161226120205.0 | ||
| 008 | 141014s2014 ua a b 000 0 eng | ||
| 010 | _a 2014469227 | ||
| 016 | 7 |
_a016707500 _2Uk |
|
| 020 | _a9780195593921 (paperback) | ||
| 020 | _a0195593928 (paperback) | ||
| 035 | _a(OCoLC)ocn865573274 | ||
| 037 | _b253 Normanby Road South Melbourne VIC 3205 | ||
| 040 |
_aAU@ _beng _cAU@ _erda _dCDX _dUKMGB _dYDXCP _dOCLCO _dTXI _dOCLCF _dBDX _dDLC |
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| 042 |
_aanuc _alccopycat |
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| 050 | 0 | 0 |
_aHF5822 _b.F47 2014 |
| 082 | 0 | 4 |
_a659.1019 _223 _bF A |
| 100 | 1 |
_aFerrier, Adam, _eauthor. |
|
| 245 | 1 | 4 |
_aThe advertising effect : _bhow to change behaviour / _cAdam Ferrier with Jennifer Fleming. |
| 264 | 1 |
_aSouth Melbourne, Vic. _bOxford University Press, _c2014. |
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| 265 | _aالمكتبة الاكاديمية | ||
| 300 |
_axviii, 213 pages : _billustrations ; _c23 cm.. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aسيد التونسى / كلية الاعلام | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _apt. 1. Which behaviour to change? -- The dark arts : an overview of advertising -- Definition : identifying the behaviour you want to change -- Thoughts, feelings, and actions : using action to change behaviour -- Action spurs : sometimes we need a little kick -- pt. 2. Motivation action spurs -- Reframing : it's not what you say, it's how you say it -- Evocation : can you feel it? -- Collectivism : everyone else is doing it -- Ownership : what do you think? -- Play : the world is a game -- Utility : no more empty promises? -- Modelling : monkey see, monkey do -- pt. 3. Ease action spurs -- Skill up : Stop the "I don't know how" -- Eliminate complexity : knock down the hurdles -- Commitment : how a small request leads to a bigger agreement -- pt. 4. How to be good -- Using your powers for good. | |
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
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| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aInfluence (Psychology) | |
| 700 | 1 |
_aFleming, Jennifer _q(Jennifer A.) |
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| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 955 |
_brm04 2014-10-14 z-processor _axn05 2014-10-22 1 copy to USPRLL _irm05 2014-11-06 to CALM |
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| 999 |
_c57983 _d57983 |
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