000			01029pam a2200337 a 4500
999			_c58102 _d58102
001			0000036980
003			0000
005			20170214143150.0
008			000515s2001 maua b 001 0 eng
010			_a 00040688
020			_a9780071284400
040			_aDLC _beng _cDLC _dDLC
050	0	0	_aHF5823 _b.B387 2001
060			_bB A
082	0	0	_a659.1 _221 _bB A
084			_a659.1 _bB A
100	1		_aBelch, George E. _q(George Eugene).)
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a8th ed.
260			_aBoston, Mass. : _bIrwin/McGraw-Hill, _c2009.
300			_a838 P. : _bill ; _c29 cm.
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and index.
521			_aAll Ages.
650		7	_aAdvertising.
650		7	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
942			_cBK _2ddc
942			_cBK _2ddc