| 000 | 00689nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c58930 _d58930 |
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| 008 | 180313s2008 ne a|||g |||| 00| 0 eng d | ||
| 020 | _a9780750679800 | ||
| 040 | _cSOUL | ||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_a658.802 _222 _bP S |
| 100 | 1 |
_92995 _aPercy, Larry |
|
| 245 | 1 | 0 |
_aStrategic integrated marketing communication : _btheory and practice / _cLarry Percy. |
| 260 |
_aAmsterdam ; _bButterworth-Heinemann, _c2008. |
||
| 265 | _athe AUC press bookstores | ||
| 300 |
_axiii, 308 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 4 |
_aCommunication in marketing _92997 |
| 650 | 1 | 4 |
_aStrategic Planning _9164 |
| 942 |
_2ddc _cBK _iFOMM _6FOMM |
||