000 00795nam a22002417a 4500
999 _c58936
_d58936
008 180314s2008 njua|||| |||| 00| 0 eng d
020 _a9780135126479
020 _a0135126479
040 _cSOUL
041 _aeng
082 0 4 _a659.1
_222
_bL K
100 1 _93032
_aLane, W. Ronald,
245 1 0 _aKleppner's advertising procedure /
_cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
250 _a17th ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_c2008.
265 _athe AUC press bookstores
300 _axx, 829 p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references and index
650 1 4 _aAdvertising
_92834
700 1 _93034
_aKing, Karen Whitehill
700 1 _93035
_aRussell, J.Thomas
_d1941-
942 _2ddc
_cBK
_iFOMM
_6FOMM